How Tony Robbins Generates 1,000,000 Website Visitors Per Month
Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. Whenever he is your guru or not (Watch TONY ROBBINS: I AM NOT YOUR GURU- his documentary film on Netflix) you might be inspired (and should) by his strategy on how to grow your website traffic.
TIP #1 THE PEACOCK TECHNIQUE: DISPLAY YOUR FINEST SOCIAL MEDIA POSTS ON DIFFERENT SOCIAL MEDIA PLATFORMS TO ATTRACT THE ATTENTION OF YOUR BIGGEST FANS
Even though Tony began his business before the peak of Social Media, that does not mean that he didn’t incorporate them in his Marketing Strategy. In fact, Social Media is a key factor in his strategy. He has around 8 million followers combined on 5 social media platforms ( 3 million on Facebook, 3 million on Twitter, 500K on Linkedin, 1 million on Google plus and 500K on Youtube). To be precise — 17.25% of all his website traffic comes from social media or around 165,000 visitors monthly. These are significant numbers. The trick behind the success is don’t post the same content across all platforms. Toni’s article has given us some crucial information into the type of content he believes do best on each platform.
Let’s analyze how Tony does this on each platform
In his article, he states: “Announcements, invitations, photo galleries, videos, and longer-form storytelling work very well on Facebook. Any content immediately interesting and conversation-worthy will keep people coming back.”
Tony uses Facebook to announce his events, promote his videos from the events and to share ‘bits of wisdom’ that is what actually is engaging his followers to comment, share and contribute.
Tony’s article says: “LinkedIn is a must for any business, brand or working professional — it’s most powerfully used as continual networking, recruiting and value sharing. Avoid using LinkedIn for content that is excessively personal, or not relevant to a business networking audience.”
Tony uses LinkedIn for relative thoughtful long-form content that is appropriate for that audience. Never post too personal information to the business-minded LinkedIn audience.
In the article is written: “In the realm of business, Twitter has replaced customer service as a first point-of-contact for both negative and positive experiences….Twitter is key for expanding awareness, special incentive offers and linking to longer-form content that add value.”
Tony uses Twitter most often to expand awareness, for his books and his events. He also uses Twitter for sharing his personal wisdom with hashtags like #WednesdayWisdom and #ThursdayThoughts and retweets what other people are talking about him. He doesn’t use Twitter for customer service like any other successful brands are mainly using it for.
Tony and his team believe that social media for brand awareness, bringing value to the audience and keeping things measurable. They don’t use social media to generate direct sales!
#TIP 2 NEW 3-PART DYNAMIC CAROUSEL RETARGETING ADS THAT AVOID BANNER BLINDNESS AND GENERATE DIRT CHEAP CLICKS BY SHOWING SOCIAL PROOF TO GET MORE CLICKS FROM YOUR AD TO YOUR PRODUCT PAGE
There is one thing Tony emphasis in his strategy: the power of retargeting. Some might say that his retargeting strategy is aggressive, but no one can dine it is not efficient for effortless sales.
Tony retargets his website traffic across the Google Display Network, Facebook and YouTube to his next upcoming event. The advantage of using retargeting is managing the audience that is already been interested in your brand/business by visiting your website. They are called ‘warm audience’ and is very logical they will easily convert from visitors to customers rather than someone who never heard of your brand.
Tony famous 3-part Dynamic Carousels that also are turned into dynamic ads that rotate quickly are very efficient technique not only for increasing click-through rate and lowering click costs, than for being unique and now allowing people to get sick of seeing the same ads, all over again, on every platform. The main point to this technique is to make people take action and just click.
#TIP 3 NEW PRODUCT PRE-SELL STRATEGY: USE A WELCOME MAT TO COLLECT THOUSANDS OF PRE-ORDERS FOR YOUR NEW PRODUCTS WITHOUT CHANGING YOUR HOMEPAGE DESIGN
The strategy named Welcome Mat is what Tony uses to pre-sell new products that are being released on TonyRobbins.com.
This is a section of the page that comes up when a new visitor visits the website and disappears when the visitor scrolls down to reveal the normal page. He uses this technique to promptly collect sales without changing anything on his page and get tech geeks involved. This increased his website leads by 15%.
Whatever you just become a fan or you are a skeptic, you can not question the numbers that speak longer than words. He gets imposing viewership and engagement on his blog that any marketing team in the world aspire for. You can modify his real-life marketing tactics and custom to your business needs to set your business on the right track in the online world and aspire to get Tony’s results or similar.
